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Retail Media And The CPG Consumer


Retail media networks (RMNs) are on fire. Over the last decade, RMNs have experienced explosive growth by offering CPG brands access to valuable first-party shopper data and captive audiences. 

Despite all of this attention, one question still needs to be answered: What is the consumer’s perspective on retailer websites and apps and how do they respond to RMN advertising? 

AdAdapted surveyed 1,000+ U.S. consumers to fill this critical knowledge gap. This white paper reveals how shoppers use retailer apps and websites and how RMN advertising influences consumers’ shopping decisions. Unlock these CPG consumer secrets and insights to complement and enhance your brand’s RMN strategy today! 

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