Shopper Marketing

A new report from Momentum Worldwide explores Gen Z behaviors as consumers and their desire for authentic connections.

Adriano Lombardi has led commerce initiatives for Coca-Cola across Mexico and Latin America.

In-store signage uses a “Latin Flavors: Vibrant Tastes, Fresh Possibilities” message and a QR code to direct shoppers to a promotional page within Kroger.com.

P2PI members have exclusive access to review the full findings from proprietary research examining how consumers have adapted their shopping habits during the last year, both in stores and online.

Dive into AdAdapted's survey of 1,000+ US shoppers, revealing how they engage with grocery retailers' digital platforms and retail media network (RMN) advertising. Learn why 68.6% of consumers make purchase decisions influenced by RMN ads and discover strategies to enhance your brand's digital presence.

Coca-Cola Co. is promoting the release of a series of limited-edition packages depicting Marvel characters with a bulk-purchase incentive at Kroger.

Britvic wrapped the front of a London Morrisons store in March in a first-of-its-kind campaign to promote Pepsi’s new look.

Empowering Brand Publishers in the Age of Retail Media" explores the similarities between retail media networks (RMNs) and brand publishers. By leveraging first-party data and logged-in environments, brand publishers can diversify revenue streams and offer advertisers valuable opportunities to connect with audiences in meaningful, measurable ways.

InMarket’s 2023 Breakthrough Moments report recognizes 10 exceptional campaigns that broke through the clutter to reach and engage consumers in the Moments that matter most. Featuring campaigns from Wendy’s, Kraft Heinz, Michelob ULTRA, and more, discover the reasons why these campaigns CTRs as high as 9.55%.

Direct-to-consumer whole body deodorant brand Lume brought its Mando line for men exclusively to Target in March for its brick-and-mortar debut.