Shopper Marketing

TikTok is leaning into e-commerce and testing more shopping features in the U.S., while Instagram continues to pull back livestreaming tools.

The Independent Grocers Alliance has entered into a marketing agreement with Ideal by Design House to provide an on- and off-platform network.

Target has become the exclusive brick-and-mortar retailer of Lume, a direct-to-consumer deodorant product marketed for use on any part of the body.

The retailer expanded its partnership with the direct-to-consumer haircare brand by rolling out an exclusive line of styling products in January.

McCormick, Walmart and Sprite are among the brands that resonate best with Black Americans, according to 2023 research from Collage Group.

The latest edition of Pinterest Academy offers interactive courses designed to help advertisers engage and inspire their target audiences on the platform.

Consumers turn to grocery stores and Walmart for the February holiday, according to data from Breaktime Media.

A consumer survey from Slickdeals indicates that American parents tend to save money shopping solo, though bringing their kids along can offer a learning and bonding experience.

Shoppers have flocked back to stores, but a majority have switched retailers to save money, according to a recent survey.

This year’s inductees are executives from Conagra Brands, Crayola and Ulta Beauty.