Shopper Marketing

More than half of U.S. consumers planning to shop the July 11-12 sales event say they'll spend the same amount as they did in 2022, and 23% expect to spend more, according to a report from Slickdeals.  

Northeast Grocery Inc. expands its partnership with Instacart, will roll out new e-commerce capabilities and launch a retail media network using Carrot Ads.

The platform leverages Profitero’s analytics and product intelligence to bolster brands’ retail media, content and organic search performance.

June’s designation as “National Candy Month” is gaining momentum with retailers and consumers nationwide despite economic uncertainty, self-checkout lanes and other trends and factors, according to recent consumer studies.

The Path to Purchase Institute's latest proprietary research looks at how the BevAlc shopper journey has evolved post pandemic.

The energy drink brand promoted the launch of its Ultra Strawberry Dreams flavor with an exclusive sweepstakes at 7-Eleven.

The third annual Path to Purchase Institute program celebrates the year’s best integrated, digital, in-store and collaborative marketing activations, as well as a new category: packaging.

Consumers turn to grocery stores and Walmart for their grilling needs, according to data from Breaktime Media.

Leap Media Group enables brands to serve up personalized experiences across the regional grocer's owned omnichannel properties, online or offline.

The retailer is testing two new ad formats at its brick-and-mortar locations: product demos that connect to Walmart.com and targeted Walmart Radio spots.