Shopper Marketing

Executive Art Sebastian discusses standing up a retailer media network as well as the c-store chain’s unique position in America’s Heartland.

The three key factors to consider when working with various networks, according to Goodway Group's Kim Hatch.

The Path to Purchase Institute fielded proprietary research examining the future of in-store retail that was initially available exclusively to members of the Commerce Executive Network.

Powered by OpenAI’s ChatGPT API, Ask Instacart can answer customers' grocery shopping questions and serve personalized recommendations and question prompts based on their shopping history.

The monthlong campaign in New York and Los Angeles promoted the national rollout of imPRESS Falsies.

The inclusive and sustainable DTC brand launched at 380 Target stores and Target.com in March.

P2PI chats with Roundel, Target's media network, and Criteo about retail media measurement and creating holistic experiences across all channels.

The vodka brand asked local bartenders to provide characteristics about their neighborhoods and culture to inform an AI platform and ultimately bring the cocktails to life.

In partnership with retail technology provider Swiftly, the parent company of Save Mart, Lucky and FoodMaxx debuts enhancements featuring more retail media touchpoints and capabilities.

Following a three-year pilot with Microsoft-backed Cooler Screens, Kroger is rolling out digital smart screens to 500 stores.