Shopper Marketing

The manufacturer partners with SymphonyAI Retail CPG to build business across multiple categories.

Boots UK’s Ollie Shayer and SMG’s Sam Knights discuss the retail media challenges and opportunities in the U.K. and beyond.

Examining health & wellness: A recent trends report reveals how different generations find grocery shopping inspiration.

Advantage Unified Commerce's India Lott and Kelly Ravestijn take a look at the evolution of live selling and interactive shopping.

A snapshot of industry leaders from the P2PI member community: Sunkist Growers and Jack Link’s Protein Snacks.

The growth of DOOH and CTV advertising tells a story about how brands are adapting in the cookie-less, multi-device world.

The Path to Purchase Institute's most unique conference of the year invites the industry to connect with peers and partake in out-of-the-box sessions designed to inspire innovation and new strategic direction.

The snack food brand, launched by the Jonas Brothers in partnership with The Naked Market in 2021, has expanded to additional retailers after making its brick-and-mortar debut at Walmart in April 2022.

The updated homepage employs fresh imagery, live video and a social media-inspired scroll designed to encourage product exploration.

The Path to Purchase Institute rounded up insights about e-commerce, retail media and personalization from leaders across the industry, including Walgreens, Casey’s and Petco.