Shopper Marketing

The partnership leverages Acosta's analytics, in-store data and merchandising solutions as well as Pensa’s AI-powered shelf intelligence to provide CPGs and retailers an actual view of shelf inventory.

P2PI chats with CVS Media Exchange and Criteo about measurement standardization and advice for brands looking to invest more in the space.

On Oct. 11, P2PI will host its inaugural UK event designed to help CPGs and retailers navigate the complicated retail media arena.

Feastables, the gluten-free snack brand from YouTuber MrBeast (aka Jimmy Donaldson), expanded its retail reach recently by rolling out to 7-Eleven.

Brands that deliver the right information using digital tactics and content will rise in popularity among consumers and further accelerate the exploding category.

Seventy percent of surveyed consumers plan to spend at least $51 on classroom needs this year, according to data from Breaktime Media.

The platform connects advertisers with shoppers through digital audio advertising at more than 25,000 U.S. brick-and-mortar locations.

Vibenomics has partnered with Placer.ai for visitation data and audience insights that it will use to build an accurate and addressable solution for audio and display advertising in stores.

Small businesses can apply to pitch their U.S.-made products at the October event, through the online portal or via Walmart's first local trailer tour.

Shopping list marketing platform AdAdapted will serve shoppable content to consumers during their pre-shop planning phase for TPN's food and household brand clients.