Shopper Marketing

The company has also expanded its partnership with Rokt to enable brands beyond CPGs to reach Gopuff’s customer base with relevant campaigns.

Fast-casual restaurant Wow Bao is expanding the reach of its CPG line by debuting at Walmart with five flavors, two of which are exclusive.

Kimberly-Clark’s tissue brand partnered with mental-health advocacy brand Self-Care Is For Everyone to launch a set of six limited-edition boxes exclusively at Target in January.

Research from LiveIntent also determined that 96% of marketers deem first-party data vital to advertising, especially in light of Google's pending third-party cookie changes.

P2PI's 40 Under 40 Class of 2023 explores emerging strategies, crafting winning campaigns and navigating shifts in shopper behavior.

The manufacturer ran a campaign on Target.com elevating Black-owned brands and spotlighting its sponsorship of the 2023 Essence Festival of Culture this summer.

The retailer's grocery chains are piloting Swiftly's Alcohol Cashback program within their respective mobile apps, allowing shoppers to receive a rebate within hours via PayPal or Venmo.

The 33-city “Summer Rewind” tour kicks off Aug. 18, bringing shoppers nostalgic experiences reminiscent of the early 2000s and how Walmart stores were then.

As retail media continues to grow, industry stakeholders work to standardize measurement.