Shopper Marketing

We present a sampling of how brands and retailers are using QR codes to create omnichannel marketing efforts and interact with consumers.

Nominated by their industry peers and selected by our editors, this year's winners comprise an impressive group of rising leaders who are redefining the future of commerce marketing. Get to know them here …

The TikTok-famous, pink-colored condiment hit shelves in January with plans for further expansion.

A new concept store in Vancouver provides Canadian brands a unique space to tell their story.

​​​​​​​Technology connects Mondelez’s cookie brand to any milk item in an innovative way.

Executive Art Sebastian discusses standing up a retailer media network as well as the c-store chain’s unique position in America’s Heartland.

The three key factors to consider when working with various networks, according to Goodway Group's Kim Hatch.

The Path to Purchase Institute fielded proprietary research examining the future of in-store retail that was initially available exclusively to members of the Commerce Executive Network.

Powered by OpenAI’s ChatGPT API, Ask Instacart can answer customers' grocery shopping questions and serve personalized recommendations and question prompts based on their shopping history.

The monthlong campaign in New York and Los Angeles promoted the national rollout of imPRESS Falsies.

The inclusive and sustainable DTC brand launched at 380 Target stores and Target.com in March.

P2PI chats with Roundel, Target's media network, and Criteo about retail media measurement and creating holistic experiences across all channels.