Culture Club: Ethnic Marketing at the Point-of-Sale Ethnic marketing is rife with challenges and opportunities for brand marketers who understand their audience. New Titleist Tower Design Reduces Costs, Increases Placement The Practice Of Loyalty Marketing The whys and hows of developing an effective loyalty program Differentiating Pepsi ONE Korbel's Daily Sparkle Logitech's P-O-P Targets New Consumers Campaign gains visibility for cordless keyboard and mouse products American Greetings Beyond the Holidays Thinking Inside the Big Box Mass merchant stores are the one-stop shopping destination for millions of Americans. Marketers share their tips for creating P-O-P that slices through the clutter and makes the cut with retailers. Panasonic Rolls Out DVD Player for Autos Tylenol PM: From Night to Day First Previous 683 684 685 686 687 Next Last
