New Techniques to Generate Key Marketing Insights Laddering and prototyping analyses use in-depth interviews and structured visualization to generate key insights into consumer behavior. Dr Pepper Races Into Summer with NASCAR Promotion Labatt Education/Training Center Emphasizes P-O-P Merchandising Mannington Mills Display Showcases Vinyl Flooring Culture Club: Ethnic Marketing at the Point-of-Sale Ethnic marketing is rife with challenges and opportunities for brand marketers who understand their audience. New Titleist Tower Design Reduces Costs, Increases Placement The Practice Of Loyalty Marketing The whys and hows of developing an effective loyalty program Differentiating Pepsi ONE Korbel's Daily Sparkle Logitech's P-O-P Targets New Consumers Campaign gains visibility for cordless keyboard and mouse products First Previous 684 685 686 687 688 Next Last
