Culture Club: Ethnic Marketing at the Point-of-Sale Ethnic marketing is rife with challenges and opportunities for brand marketers who understand their audience. New Titleist Tower Design Reduces Costs, Increases Placement New Techniques to Generate Key Marketing Insights Laddering and prototyping analyses use in-depth interviews and structured visualization to generate key insights into consumer behavior. Tylenol PM: From Night to Day The Practice Of Loyalty Marketing The whys and hows of developing an effective loyalty program Differentiating Pepsi ONE Korbel's Daily Sparkle Logitech's P-O-P Targets New Consumers Campaign gains visibility for cordless keyboard and mouse products Thinking Inside the Big Box Mass merchant stores are the one-stop shopping destination for millions of Americans. Marketers share their tips for creating P-O-P that slices through the clutter and makes the cut with retailers. Panasonic Rolls Out DVD Player for Autos First Previous 685 686 687 688 689 Next Last
