Tasco Worldwide Countertop Aims for Target Shooters and Hunters Home Depot P-O-P Guidebook and Vendor Agreement Miller and the NFL Buena Vista Home Video Launches Summer Decoder Sweepstakes Trek and Visa Launch Joint Venture Computing P-O-P As the computer hardware market matures, product marketers are finding that they must simplify their P-O-P messages to reach an expanding customer base and work more closely with retailers to gain placement. New Titleist Tower Design Reduces Costs, Increases Placement New Techniques to Generate Key Marketing Insights Laddering and prototyping analyses use in-depth interviews and structured visualization to generate key insights into consumer behavior. Dr Pepper Races Into Summer with NASCAR Promotion Labatt Education/Training Center Emphasizes P-O-P Merchandising First Previous 682 683 684 685 686 Next Last
