Shopper Marketing

This Q&A highlights some of the key findings from the "The Evolution of the In-Store Shopping Experience" report from the perspective of Dan Sabanosh, Great Northern’s director of shopper marketing.

Jones Soda is keeping consumers engaged with another round of product labels that turn into short videos with the help of augmented reality.

From Progressive Grocer, May 18:

Retailers are launching media networks at a bristling pace. Most expect the field to widen in the next few years, putting pressure on budget allocation for marketers.