Retail Media

Organizations persistently grapple with the gap between the data they collect and the value they can extract from it, and nowhere is this challenge more keenly felt than in retail media.

In the evergreen build vs. buy technology challenge, Ahold Delhaize is putting more chips down on build. 

Gallo's Holly Evey and Vestcom's Shock Torem dig into how brands can elevate storytelling at the shelf.  

Industry insiders weigh in on a variety of topics to help brands prepare for what's next in retail media, including loyalty, talent and self-service capabilities.

Digital screens built into integrated fixtures, such as endcaps, will begin appearing across select Kroger stores. Browse gallery of images sent to P2PI.

P2PI chats with Ulta Beauty’s Erin Houg on areas of opportunities and future aspirations for UB Media, the RMN’s approach to measurement, and much more.

Retail media is surging, but one of the most valuable channels in grocery retail remains untapped: the weekly ad.

As brands invest more in the physical store, marketers look beyond sales lift to evaluate success.

Dick’s is redefining retail media by focusing on emotionally resonant, in-store experiences that build lasting shopper loyalty.

View a gallery of the activity from all three days of our annual event uniting industry innovators.

The humble print receipt has become a vehicle for change for the Canadian grocer.

P2PI chats with the retailer's Eliza Ollinger on the launch of its media network, AI's role in the retail media landscape and chicken season.