Personalization

Mirakl Ads will surface the most relevant sponsored products to the right customers across marketplace and first-party offerings.

TikTok Shop has begun rolling out to select U.S. merchants, allowing users to purchase products directly within the video-sharing platform.

Pernod Ricard took ownership of the color orange on Pinterest to support the recent launch of its Jameson Orange flavored whiskey.

Holiday campaign offers three-packs of mini pie garnishes as substitute for iconic orange wheel.

The currently unnamed initiative will turn Carrefour's digital and in-store assets into advertising space for brands in 2023.

Research details how Hispanic consumers behave collectively and across acculturation levels and age cohorts.

The Shopmium app leverages proprietary technology to increase brand trial/loyalty and facilitate measurable online and offline shopper interactions.

The regional grocer’s new white-label portal helps brands reach shoppers in-store, out-of-store and online.

The retailer has rolled out Apple at Target shops at more than 150 locations nationwide and launched free trials of Apple Fitness+ to loyalty members.

Rolling out in more than 2,400 stores, Walmart’s Netflix Hub offers shoppers a lower-priced streaming gift card and exclusive products inspired by popular TV shows and films.

Social media personalities and identical twins Brooklyn and Bailey McKnight launched a line of skincare essentials exclusively at Walmart aimed at keeping Gen Z shoppers "in the know."

The retailer is leaning into key differences that distinguish its new Gulp Media Network from the media networks of retailers in other channels, beginning with a unique customer base that is oftentimes elusive and unloyal.