Personalization

PRN executives share their thoughts on the state of in-store media, the opportunities and challenges available, and best practices for activating without getting "Minority Report" creepy.

Sponsorcart technology allows CitrusAd brand and retail partners to launch video ad formats tied to corresponding SKUs for add-to-cart functionality on RMNs.

Recent retail news includes Instacart's enabling of weighted produce items and impulse buys, and Dollar General bulking up its beauty offerings.

“The Clinique Lab” is a gamified, photorealistic 3D environment replicating the brand’s Clinique Counter brick-and-mortar experience.

The partnership gives advertisers access to DG’s 90 million customer profiles across Meta placements, including Facebook and Instagram News Feeds, Stories and Reels.

Hairitage, an inclusive haircare brand from YouTube influencer Mindy McKnight that launched exclusively at Walmart in 2020, rolled out a new anti-dandruff line on February.

A new Skai platform gives advertisers ChatGPT-powered recommendations for Google, a holistic view of media performance and AI-powered analysis for insights within and across walled gardens.

Consumers turn to Walmart and grocery stores for the seasonal scrubbing, according to data from Breaktime Media.

P2PI chats with Giant Eagle and Criteo about the promise of retail media, the education still needed in the space and advice for CPG brands.