Personalization

Here's a snapshot of an industry leader from the P2PI member community.

P2PI chats with Kroger Precision Marketing’s Jenny Holleran and Threefold’s Justin Sparks on improving the brand and retail media network relationship for growth beyond short-term success.

Niccolo Gloazzo discusses the broth and soup brand's approach to retail media and how it competes with the bigger, legacy brands.

New research reveals that while 37% of shoppers are buying more frequently due to personalized recommendations, a significant pullback in spending is expected in 2025.

Here's a snapshot of an industry leader from the P2PI member community.

Leaders from the two companies will explore important tactics and strategies, and share success stories from brands at the November event outside of Chicago.

The U.K. retailer's dedicated web page carries products from 130 women-led businesses.

Belk Media Network, developed in partnership with Criteo, utilizes sponsored products and onsite display ads, and it will expand to additional formats in 2025.

Collaboration is the centerpiece to brands developing measurement frameworks that will drive sustainable growth, writes executives from TransUnion Marketing Solutions.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.