The funds will help the visual analytics company expand its Visual AI platform, leverage synthetic human preferences to predict audience reactions and enter new markets.
“Engage Media Full-Service” enables convenience retailers to deploy custom, branded content across their at-pump video network to drive in-store traffic.
Online shopping remains robust, but a universal affinity for in-store shopping has emerged with a modern, omnichannel twist, according to Ryder System’s annual report.
While 60% of consumers are pessimistic about today's cost of living, nearly 70% of consumers say they will pay a premium for brands they are loyal to, according to new Marigold research.
The e-commerce platform also introduced deeper insights for sampling campaigns and an integration that allows consumers to add products to their cart when shopping anywhere online.
While digital video ad spend and consumer consumption is on the rise, there is a misalignment between how consumers prefer to shop using video and how advertisers create and deliver these ads, an IAB study found.
The quick-shop store format designed for urban neighborhoods includes the retailer's only Juice & Java cafe in the city and more than 400 local products from Northeast-based suppliers.
In 2022, Sam’s Club rebranded its advertising business as the Sam’s Club Member Access Platform (MAP), charting its own course alongside other emerging retailer media platforms
