Personalization

The evolution stems from Sam’s Club’s broader omnichannel vision, and includes new measurement tools as well as forthcoming formats like influencer- and creator-led content.

Goodway Group's Tim Hurd explains why CMOs need to shift their focus past simply getting consumers to their website, landing page or product detail page.

Here are steps organizations can take to leverage this significant growth driver, writes Adam Skinner of Epsilon.

At the center of Sam’s Club’s strategy is an "anytime, anywhere" shopping experience.

L’Oreal’s use of generative AI technology is taking the concept creation timeline from weeks to days. Learn more.

Here's a snapshot of an industry leader from the P2PI member community.

Beauty’s new playbook has AI, social media and transparency reshaping skincare marketing as brands adapt to a digital-first world.

See how the collaboration particularly addresses technical barriers mid-market companies face.

Here are steps retailers and brands can take for meaningful change, according to Joe Frick of G-Comm.

See how the prestige beauty giant is integrating Adobe's technology to enhance efficiency as well as modernize and accelerate campaign execution.