Personalization

The grocer is leaning into occasion-based shopping with a one-stop digital destination.

Real-time bidding and mediation tools aim to improve ad relevance across Macy’s and Bloomingdale’s digital properties.

Through a partnership with Swiftly, the cooperative aims to simplify its digital ecosystem while enabling more personalized promotions and measurable media activations.

CEO Susan Morris outlined four strategic priorities during the retailer's latest earnings call.

Here's how brands can make the most of the in-store environment, writes Brandmovers' Francesco Onorato.

The updates signal Walmart’s push to evolve retail media beyond static targeting and reporting toward systems that can anticipate advertiser needs, recommend optimizations and act on them in real time.

The CPG company is leaning on influencers, community-driven content and backend tech investments to turn social engagement into sales.

The format automates execution while tying ad performance to real-time consumer interests and intent signals.

The Canadian retailer's recent partnerships automate store operations, enhance marketing and connect digital and physical shopping experiences.

P2PI asked industry leaders across retail media, data, AI, creative and CTV to share which trends and strategies will drive shopper engagement and commerce in 2026.