Personalization

The move strengthens fulfillment capabilities, personalization and retail media opportunities for brand partners.

Kroger, Costco, Lidl, Target and others shared retail media-related advancements and news during the month.

Behind the scenes, AI quietly powers everything from inventory planning to digital discovery, fueling what Target calls a "multiplier for growth and creativity."

As in-store retail media surges with opportunities, Albertsons Media Collective's Liz Roche sees the retailer's stores as underleveraged canvases for inspiration and experimentation that extend beyond digital screens.

While some (many) retailers are heading full speed into retail media, Lidl US isn't one of them. In fact, if you ask CEO Joel Rampoldt, it will never be one of them.

Epsilon's Tamara Oliverio offers tools to offset shopper frustrations and reinforce value at a time when it matters most.

P2PI chats with Parbinder Dhariwal, CMX's VP, general manager, on the RMN’s last five years, the in-store retail media opportunity, and winning in a fragmented and highly competitive space

The shift has let KPM work more holistically with its merchandising partners in brand conversations.

Here are three strategies for OTC brands to craft a shopper-first approach, writes Sharon Glass of InMarket.

Personalized content, stronger omnichannel tools and targeted ad campaigns point to new supplier opportunities.