Personalization

The move is designed to strengthen personalized marketing campaigns and sharpen forecasting and planning.

New managed-service solutions allow brands to reach streaming audiences and optimize creative based on context and audience segments.

Ask Ralph arranges shoppable outfits pulled from available inventory within the Polo Ralph Lauren brand.

Gopuff surfaces targeted offers in real time after checkout through a new partnership.

A new partnership enables advertisers to build and activate audiences directly from Costco’s data cloud. 

Digital investments are delivering ROI gains as the company reshapes leadership, market structure and retail partnerships to fuel growth.

Here are ways for brands to stay relevant before, during and after major occasions.

Brands that lean into their audience insights are seeing better strategies and growth.

CPG companies are aligning teams and tactics to deliver shopper-first in-store experiences that actually show up at-shelf.

The retailer media network is investing in new capabilities, including self-service, DOOH and experiential in-store activations.