Personalization

Gopuff surfaces targeted offers in real time after checkout through a new partnership.

A new partnership enables advertisers to build and activate audiences directly from Costco’s data cloud. 

Digital investments are delivering ROI gains as the company reshapes leadership, market structure and retail partnerships to fuel growth.

Here are ways for brands to stay relevant before, during and after major occasions.

Brands that lean into their audience insights are seeing better strategies and growth.

CPG companies are aligning teams and tactics to deliver shopper-first in-store experiences that actually show up at-shelf.

The retailer media network is investing in new capabilities, including self-service, DOOH and experiential in-store activations.

CPG marketers are pushing past internal barriers and operational complexity to deliver personalization at scale.

The measurement tool helps brands assess incrementality and performance across MAP’s omnichannel media ecosystem.

Caper Carts debut at Wegmans in Syracuse, New York, as retailers explore AI-powered in-store innovation.