Retail Media's Next Act: Driving Growth with Data, Identity and Collaboration Here are the areas where marketers should be focusing now, writes Joe Frick of G-Comm. Leveling Up Loyalty: How CPGs Are Using Gamification to Win Shoppers In-Store and Beyond Brands and retailers are embracing game mechanics in physical retail to create immersive experiences and generate consumer insights. E.l.f. Launches Personalized Beauty Tool Powered by Pinterest Insights The new digital experience brings together consumer insights, shoppable Pinterest boards and influencer activations. L'Oreal Backs AI Beauty Matchmaker, Noli The platform provides consumers with personalized, science-driven recommendations. Walmart Applying Agentic AI to Optimize In-Store, Marketing Operations The retail giant is preparing for a future in which digital agents may shop on behalf of customers. Inmar Shares Details On Services Supporting Brands’ Retail Media Efforts The company is helping its clients deliver targeted and personalized advertising, including to Costco's members. Ulta Beauty Sees Growth in UB Media Brand Partners, Pilots CTV, Audio & Luxury Private Marketplace P2PI chats with Ulta Beauty’s Erin Houg on areas of opportunities and future aspirations for UB Media, the RMN’s approach to measurement, and much more. The Retail Media Reality Check: Separating False Promises from Performance Here are key questions brands should ask partners to optimize their investment, writes Adam Skinner of Epsilon. PepsiCo, Mead Johnson Nutrition, Schnucks Leaders Explore What It Takes to Master Omnichannel Excellence Industry leaders emphasized the power of data harmonization, personalization and cross-functional teamwork to elevate the shopper journey. How Albertsons Is Reaching Price-Conscious Consumers CMO Sean Barrett discussed tactics at last week’s Retail Media Summit. First Previous 3 4 5 6 7 Next Last
