Personal Care

From Project Gigaton to new packaging rollouts, the CPG giant is aligning innovation with retailer climate goals.

Kenvue Brands’ Neutrogena encouraged Walmart shoppers to “reboot your routine” with a New Year’s resolution-themed bulk purchase incentive.

For the second year in a row, Hayden Products’ Walmart-exclusive cosmetics brand is selling a Girl Scout Cookies-inspired makeup collection.

L’Oreal’s use of generative AI technology is taking the concept creation timeline from weeks to days. Learn more.

The creative mind behind some of today’s most successful CPG brands will explore modern brand strategies and the evolving retail landscape.

Target dedicated an endcap to direct-to-consumer towel brand Clean Skin Club after the brand’s September launch quickly sold out.

Walgreens is heavily promoting deals on OTC and vitamin brands through its in-store displays.

Fitness influencer Cassey Ho began selling her Blogilates apparel brand exclusively at Target on Dec. 28.

Walmart is selling a Native x Dunkin’ limited-edition collection, while Target received a collection from the brand based on flavors of Novamex’s Jarritos soft drinks.

Profusion Cosmetics sold a licensed line based on Charles M. Schulz’s characters exclusively at Walgreens for the holidays.