Personal Care

Walmart is celebrating the 15th anniversary of Mojang Studios’ Minecraft by offering exclusive licensed products and in-game items.

Procter & Gamble’s Old Spice and Walmart are again spotlighting their mentorship program during the back-to-school season.

The natural personal care brand brought its Jukebox line to Walmart's stores and website this month.

The Canada-focused effort includes custom skincare selections inspired by top Prime Video genres.

The direct-to-consumer skin care brand launched a limited-edition collection tied to the June 14 theatrical release of Disney-Pixar’s “Inside Out 2.”

The professional boxer and social media influencer launched W, a personal care brand for men, exclusively at Walmart in June.

Christian Siriano will host a “Wardrobe Refresh Hotline” on Persil's TikTok to demonstrate “the art of outfit repeating” and answer callers' questions.

Unilever tied into the designation of April as Earth Month with a bulk-purchase incentive at Meijer tied to a donation to the Alliance for the Great Lakes.

Procter & Gamble activated its National Football League sponsorship at Meijer alongside a bulk-purchase incentive.

Data shows that the health and beauty category has more momentum and competition than ever before.