Personal Care

Recent retail news includes Walmart enlisting big names for shopping ideas, and Amazon testing a new delivery option in select markets.

Here is a sampling of how some brands and retailers reached consumers this year ahead of and during these annual sales events.

The retailer will be the exclusive brick-and-mortar retailer (through the end of 2023) of new health monitoring devices/smart watches from French consumer electronics company Withings.

Best Buy kicked off a live shopping series hosted by its virtual sales experts in November in collaboration with TalkShopLive.

Located in Toronto, the experiential shop includes a “Stories of Change” wall that invites shoppers to “peel and reveal” stories behind each product.

P2PI's latest proprietary research looks at what draws shoppers into stores, how they respond to media activations and what motivates them to go from passive to active engagements.

Recent news includes Instacart's Trade Desk alliance giving CPG partners a more precise reach, and Amazon testing a new AI feature designed to help sellers stand out.

The retailer will pilot smart vending machines that dole out free product samples and promote brand messaging via digital screens at 10 stores across the U.S.

​​​​​​​Our latest gallery presents a sampling of eye-catching and effective in-store activations, from grocery and department stores to optometrist offices, across the globe.

The assortment spans a special mix of full-size top-selling products and exclusive new mini sizes and sets called Fenty Snackz.