Personal Care

The Shop, a line of men’s grooming products inspired by the YouTube and HBO interview show of the same name, launched exclusively at Walmart on April 1.

MCoBeauty and Kroger promoted the launch on TikTok, Facebook and Instagram, enlisting beauty influencers.

Data shows that the health and beauty category has more momentum and competition than ever before.

Direct-to-consumer whole body deodorant brand Lume brought its Mando line for men exclusively to Target in March for its brick-and-mortar debut.

Recent research explores the hard-to-ignore Gen Z consumers — from how they feel about clean labels to how they search and more.

The Vitamin Shoppe is the first national nutritional supplement retailer available on the Uber Eats app for on-demand and scheduled delivery across the U.S.

PetSmart has been heavily promoting an updated version of its Treats Rewards loyalty program that launches April 2.

Accessories brand Claire’s is continuing its retail expansion by launching at more than 4,400 Walgreens stores in February and March.

After Chi expanded its presence at Walmart, the brand is now able to showcase and sell products on the popular social media platform.

Mane, founded by a celebrity hairstylist, helps grow Sephora's hair care category while in-store displays support the brand's recycling program.

Profusion Cosmetics is selling a limited-edition collection exclusively at Walmart called "It’s a Vibe."

L’Oreal’s luxury beauty brand tied in to National Lash Day on Feb. 19 with a campaign featuring TikTok videos on digital screens inside Canadian malls.