Personal Care

The personal care brand from Lottie London launched its third line exclusively at Walmart in April.

​​​​​​​The Unilever brand teams up with diverse creatives for an extended campaign.

​​​​​​​We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

The line comprises 10 Insta-Dri shades and a Salon Effects press-on nail kit featuring playful odes to the characters, including Ernie’s rubber ducky.

After testing five locations since January, the department store chain will open 45 additional scaled-down shops by the end of 2023.

The retailer tied in to the May 26 theatrical release of Walt Disney Pictures' "The Little Mermaid" by launching an exclusive store brand beauty collection based on the film.

The NPD Group shares insights into the booming prestige beauty category, others look closely at the buying mindset and habits of the sustainably conscious and … the drunk.

Seed Beauty’s cosmetics brand brought a Disney-inspired line exclusively to Ulta Beauty in April — the latest themed collection to hit the retailer's stores as part of an ongoing partnership.

Walmart received an exclusive launch window in March for Markwins Beauty Brands’ Sesame Street x Wet n Wild cosmetics collection before the line gradually rolled out to other major retailers.