Personal Care

Recent news includes Instacart's Trade Desk alliance giving CPG partners a more precise reach, and Amazon testing a new AI feature designed to help sellers stand out.

The retailer will pilot smart vending machines that dole out free product samples and promote brand messaging via digital screens at 10 stores across the U.S.

​​​​​​​Our latest gallery presents a sampling of eye-catching and effective in-store activations, from grocery and department stores to optometrist offices, across the globe.

The assortment spans a special mix of full-size top-selling products and exclusive new mini sizes and sets called Fenty Snackz.

The personal care brand from Lottie London launched its third line exclusively at Walmart in April.

​​​​​​​The Unilever brand teams up with diverse creatives for an extended campaign.

​​​​​​​We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

The line comprises 10 Insta-Dri shades and a Salon Effects press-on nail kit featuring playful odes to the characters, including Ernie’s rubber ducky.

After testing five locations since January, the department store chain will open 45 additional scaled-down shops by the end of 2023.