Uber Eats Partners With The Vitamin Shoppe

Uber Technologies and The Vitamin Shoppe have forged a nationwide partnership to offer on-demand and scheduled delivery from roughly 700 locations through the Uber Eats app. A selection of products from the New Jersey-based health and wellness retailer and Super Supplements stores are now available on the app across the U.S.

The Vitamin Shoppe and Super Supplements stores offer a large assortment of vitamin, supplement and sports nutrition products, including national brands and an expanding portfolio of private labels that include The Vitamin Shoppe, Vthrive The Vitamin Shoppe, BodyTech, BodyTech Elite, fitfactor, fitfactor Keto, plnt, ProBioCare, True Athlete and TrueYou.

"The Vitamin Shoppe is a growth-focused business with a digital-first mindset that is continuously transforming the way we serve our customers, by reaching them where and when they want to shop,” Muriel Gonzalez, president of The Vitamin Shoppe, said in a media release. “We are also excited that Uber Eats customers will be able to add their Healthy Awards I.D. to all orders and earn cash back rewards [through The Vitamin Shoppe’ loyalty program.]"

In addition to cash back rewards, Uber One members will benefit from a $0 delivery fee and up to 10% off all eligible orders with a $15 minimum purchase. As an additional launch promotion, customers can also use the code “VITAMIN50” to receive 50% off orders of $60 or more (maximum of $40) through May 31.

"Nutrition needs are personal, and often urgent," Beryl Sanders, director of U.S. grocery and retail partnerships at Uber, said. "That's one of the reasons we're most excited to bring The Vitamin Shoppe onto Uber Eats to help consumers find what they need on the app with a few taps — from vitamins and supplements to sports nutrition and on-the-go healthy snacks and drinks — and have it delivered to their doorsteps within hours, if not minutes."

As Uber's first U.S. national nutritional supplement retailer, The Vitamin Shoppe joins a variety of retailers including Party City, Big Lots and Staples on the app.