P2PI's latest proprietary research looks at what draws shoppers into stores, how they respond to media activations and what motivates them to go from passive to active engagements.
Hayden Products’ Walmart-exclusive cosmetics brand Hard Candy launched a limited-edition makeup collection based on the “Wednesday” Netflix series at Walmart ahead of Halloween.
Recent news includes Instacart's Trade Desk alliance giving CPG partners a more precise reach, and Amazon testing a new AI feature designed to help sellers stand out.
The retailer will pilot smart vending machines that dole out free product samples and promote brand messaging via digital screens at 10 stores across the U.S.
Our latest gallery presents a sampling of eye-catching and effective in-store activations, from grocery and department stores to optometrist offices, across the globe.
The brand rolled out a line of cosmetics based on Japanese manga series Naruto exclusively to Ulta Beauty in July as part of an ongoing partnership with the retailer.
