OTC

Seven campaigns won OmniShopper Awards in five "Digital" categories.

Three campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories.

The beverage manufacturer is partnering with the drugstore chain for an online holiday recipe hub.

Target continued its multiyear partnership with FAO Schwarz this holiday season by stocking more than 200 toys from the brand.

Procter & Gamble’s L. launched a limited-edition collection of period care products with designs from Mexican illustrator Marisol Ortega at Target in October.

Unilever’s supplement brand launched its first ever limited-edition seasonal collection as a Target exclusive.

The U.K. retailer's dedicated web page carries products from 130 women-led businesses.

Multipurpose products with added health benefits are catering to growing wellness demand, but marketers must win over today’s more knowledgeable and discerning customers.