OTC

See how the brand promoted its heartburn relief Chewy Bites ahead of the Super Bowl through a lively, interactive event.

Walgreens is heavily promoting deals on OTC and vitamin brands through its in-store displays.

Organic healthcare brand Eez Co. launched a Sootheez line of throat soothing drops at Target and Walmart in September, giving Target an exclusive strawberry lemonade flavor.

Seven campaigns won OmniShopper Awards in five "Digital" categories.

Three campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories.

The beverage manufacturer is partnering with the drugstore chain for an online holiday recipe hub.

Target continued its multiyear partnership with FAO Schwarz this holiday season by stocking more than 200 toys from the brand.

Procter & Gamble’s L. launched a limited-edition collection of period care products with designs from Mexican illustrator Marisol Ortega at Target in October.

Unilever’s supplement brand launched its first ever limited-edition seasonal collection as a Target exclusive.

The U.K. retailer's dedicated web page carries products from 130 women-led businesses.