OTC

Multipurpose products with added health benefits are catering to growing wellness demand, but marketers must win over today’s more knowledgeable and discerning customers.

We present a case study for this 2024 REGGIE Award winner: I’m Just the Flu.

The brand's sparkling energy drinks got the spotlight in stores via endcaps, while the brand promoted the launch of Bloom Kids on social media.

Give Back Beauty partnered with actress Blake Lively to bring a new haircare brand exclusively to Target.

The U.K. supermarket chain is offering its More Card members savings on more than 2,000 SKUs.

The natural personal care brand brought its Jukebox line to Walmart's stores and website this month.

Canadian grocer offers shoppers monthly deals on select items.

Amazon bolstered its assortment in May by adding digital storefronts from Rothy’s and Kiehl’s Since 1851.

The regional chain uses May’s designation as “National Pet Month” to promote a sweepstakes and bulk-purchase incentive.

An endcap in Target used a “Gut Health with a Tropical Twist” message to plug a pineapple variety of the brand’s greens and superfoods powder.

The Pharmavite brand topped a slew of categories in U.S. News & World Report's annual survey of U.S. medical professionals, including best vitamin brands and best zinc supplements.

The professional boxer and social media influencer launched W, a personal care brand for men, exclusively at Walmart in June.