OTC

The Vitamin Shoppe is the first national nutritional supplement retailer available on the Uber Eats app for on-demand and scheduled delivery across the U.S.

L’Oreal Paris launched a new Elvive Hyaluron + Pure haircare line exclusively at Walmart in February.

The men’s grooming brand rolled out to 3,000 Walmart stores in January with an exclusive new combo pack.

Digital-native skincare brand Curology followed its January 2023 brick-and-mortar debut at Target by launching at Amazon this year.

The c-store’s parent company, Seven & I Holdings, is exploring a larger store format that carries a wider, more diversified range of products.

Cabinet Health launched updated versions of its glass pill bottles and refill pouches exclusively at Target.

A consumer study from Veylinx shows increases in Gen Z viewership and in overall product demand, with Doritos Dinamita, Michelob Ultra and E.l.f.’s Halo Glow outperforming other brands tested.

At launch inside 250 warehouses in March 2023, the product was stocked on pallet displays near the entrance alongside product from a rival.

We provide a glimpse at how some retailers and brands activated during the holidays, as well as with New Year’s resolutions and Dry January — online, in stores and beyond.

The retailer is positioning its All in Motion private label as a way to help shoppers improve their physical and mental health for 2024.