Brands Bring 'Wicked' Beauty to Ulta Ulta Beauty debuted a limited-edition “Wicked” collection on Oct. 6 tied to the Nov. 22 theatrical release of the Universal Pictures musical about the witches of Oz. Poppi Gives Post Malone His Own Flavor The prebiotic soda brand partnered with the Grammy-nominated rapper to launch a Post Malone wild berry flavor exclusively at Kroger. Olly Launches Fall Collection at Target Unilever’s supplement brand launched its first ever limited-edition seasonal collection as a Target exclusive. Top 'In-Store Experience' Stories From October 7-Eleven, Target, Sephora, Walmart and others unveiled store initiatives, updates and studies during the month. Estee Lauder Storefront Launches on Amazon The prestige brand's shop includes a virtual foundation tool that's exclusive to Amazon. M&M's, Kate Spade New York Debut Candy-Inspired Accessories The limited-edition capsule collection of handbags and jewelry plays up nostalgia to target Gen Z ahead of the holidays. Sephora Grows Australian Footprint With Store Openings The beauty retailer is marking 10 years in Australia with new shops and redesigns. "Jimmy Dean/Walmart Shine Your Way" We present a case study for this 2024 REGGIE Award winner: Jimmy Dean/Walmart Shine Your Way. 7-Eleven Promotes Two New Private Label Drinks In-store signage supports the August rollout of 7-Select Fusion Energy and 7-Select Rehydrate. Guinness' St. Patrick Day Activation Earns Sustainable Marketing Award Adm Group, a P2PI member, was recognized at the Global Drinks Intel’s inaugural ESG Awards for its work with Diageo's beer brand. First Previous 3 4 5 6 7 Next Last
