Shopper marketing leaders from the two brands will join Mars United Commerce and P2PI to discuss how they worked together to elevate the breakfast occasion and target consumers turning to private labels.
Rabanne took its shiny gold traveling consumer experience to the retailer to introduce and promote its prestige, vegan products through a celebrity makeup artist appearance and demos.
The retailer is leveraging the soon-to-be cultural phenomenon by rolling out more than 150 themed products as well as dedicated shop-in-shops and in-store events ahead of the film’s Nov. 22 release.
Among its Oct. 1 announcements, the retailer has expanded availability of its new self-serve insights integration with Walmart Connect, and it will rebrand Walmart Luminate to “Scintilla” next year.
