New Product Launches

The beauty retailer is marking 10 years in Australia with new shops and redesigns.

We present a case study for this 2024 REGGIE Award winner: Jimmy Dean/Walmart Shine Your Way.

In-store signage supports the August rollout of 7-Select Fusion Energy and 7-Select Rehydrate.

Adm Group, a P2PI member, was recognized at the Global Drinks Intel’s inaugural ESG Awards for its work with Diageo's beer brand.

Mars Inc. is activating its National Football League sponsorship with an instant-win game running at Circle K.

Here is a sampling of how brands in the beverage alcohol (BevAlc) category have activated at retail over the past six months.

Shopper marketing leaders from the two brands will join Mars United Commerce and P2PI to discuss how they worked together to elevate the breakfast occasion and target consumers turning to private labels.

Rabanne took its shiny gold traveling consumer experience to the retailer to introduce and promote its prestige, vegan products through a celebrity makeup artist appearance and demos.

We present a case study for this 2024 REGGIE Award winner: Dare to Be Truly You.

We present a case study for this 2024 REGGIE Award winner: Walmart Ugly Sundaes.