New Product Launches

The company’s Schwarzkopf brand enlists partners for a full omnichannel campaign.

DTC toothpaste brand Hismile brought back its limited-edition candy cane flavor for the holidays, this year selling it exclusively at Walmart and through HismileTeeth.com.

The beverage manufacturer is partnering with the drugstore chain for an online holiday recipe hub.

The "Eras Tour Book" sold 814,000 copies at the mass merchant over the Thanksgiving holiday weekend.

The cosmetics brand brought a line of licensed products based on Netflix’s hit TV show to Ulta Beauty in September as part of an ongoing partnership with the retailer.

Target partnered with 11 petfluencers to launch its first collection for pets and pet lovers on Sept. 21.

Procter & Gamble’s L. launched a limited-edition collection of period care products with designs from Mexican illustrator Marisol Ortega at Target in October.

Each month, we showcase small samplings of eye-catching displays and themes from P2PI’s robust Image Vault. Here are three displays tying in to the upcoming blockbuster film's release.

The actor, author and influencer launched a collection of kitchen products, snacks and gifts exclusively at Target on Sept. 29.

We honored the winners of our fourth annual awards program at a special breakfast ceremony at P2PI LIVE & Expo in Chicagoland. Check out a gallery from the event!