The Paramount Shop offers a range of licensed merchandise from the entertainment company's portfolio of brands, including BET, CBS, Nickelodeon and Showtime.
The partners will combine advertising data from Best Buy with first-party data for targeting and closed-loop measurement from the TV streaming platform. The retailer is also the first to sell Roku’s new branded TVs.
Bayer's Alka-Seltzer Plus is running a digital campaign plugging its line of over-the-counter items and helping Amazon shoppers distinguish between cold and flu symptoms.
Consumers who access the Cetaphil AI Skin Analysis tool by scanning a QR code on the brand's website can receive customized recommendations based on their skin type and concerns.
Recent retail news includes personalization advancements, some home improvement remodeling and one retailer's plans to tap Open AI, creator of ChatGPT.
Kevin Miller, the grocery retailer's CMO, discusses its new retail media shoppable video and livestream solution, and how to attract a younger shopper base.
Coca-Cola Move's debut features a new packaging design as well as a song from Rosalia, an interactive QR code and a metaverse-inspired experience for consumers.
Webstop will leverage Swiftly's advanced mobile app platform to bring regional and independent grocery clients improved features and a functionality that enables them to capture their share of the growing retail media market.
The offerings span ad technology, updates to the order management system, remote smart-cart management and changes to the white-label e-commerce solution.
