The Path to Purchase Institute fielded a study of more than 1,200 U.K. shoppers to understand how retail media touches and is received by shoppers along the path to purchase.
The retailer will be the exclusive brick-and-mortar retailer (through the end of 2023) of new health monitoring devices/smart watches from French consumer electronics company Withings.
A new partnership with NBCUniversal allows streamers to shop products inspired by season eight of "Below Deck Mediterranean" directly from Walmart.com during ad breaks.
"Sponsored TV" is a new self-service solution that enables both small and large brands to run ad campaigns on Freevee, Twitch and third-party Fire TV apps.