A new partnership with NBCUniversal allows streamers to shop products inspired by season eight of "Below Deck Mediterranean" directly from Walmart.com during ad breaks.
"Sponsored TV" is a new self-service solution that enables both small and large brands to run ad campaigns on Freevee, Twitch and third-party Fire TV apps.
The Path to Purchase Institute fielded a study of more than 1,200 U.K. shoppers to understand how retail media touches and is received by shoppers along the path to purchase.
Here's a look at the remodeled stores, which include refreshed exteriors and interiors, more shopping carts, a front-end transformation and new signage and product displays.
Recent news includes Instacart's Trade Desk alliance giving CPG partners a more precise reach, and Amazon testing a new AI feature designed to help sellers stand out.