Mass Merchant

Brands on the Dollar General Media Network will be able to plan, execute and measure full campaigns through a partnership with Kevel and The Trade Desk.

Executives from both companies detailed how the beverage giant worked with Walmart Connect to pivot from a digital "drop" to a national media strategy.

The retailer's connected TV solution rolls out a curated marketplace, expanded partnerships with tech companies.

Here's how an API feed will create greater connectivity for the retailer between business and key media partners.

As consumer expectations continue to rise, brands must offer benefits, relevance and timeliness when getting to know their shoppers better, according to a Dunnhumby study.  

Content creators will engage with the retailer's followers, and in-store experiences will feature interactive elements.

Partnership with Qsic will bring localized, real-time messaging to 6,000 stores.

The network's new capabilities help brands reach their customers in key moments.

Nearly two-thirds of consumers turn to Walmart or grocery stores to purchase their supplies, according to data from Breaktime Media.

Candy company grabs fans’ attention through extended partnership with Shaquille O’Neal and the Shaq-a-licious gummies brand.