Mass Merchant

Chris Thron of Digits shares what's working, what's changing and how brands should plan for fall at the mass merchant.

Prime Air customers can choose from millions of items, including everyday essentials like groceries and medication, for delivery in fast as 30 minutes.

The club retailer will gain access to the commerce intelligence system in 2027.

Method’s new limited-edition Artist Collection strengthened key retailer partnerships while targeting self-expressive shoppers.

Unilever’s Dove activated its sponsorship of the FIFA World Cup at Target with exclusive SKUs and sweepstakes, building on a strong partnership with the mass merchant that has included an exclusive Bridgerton line and a Tea Party collection.

Walmart is stocking exclusive packaging from the brand depicting the winners of a “Best Pup” contest as part of the retailer’s larger push to emphasize its pet offerings.

Branded activations in South Carolina and Ohio include a guided scent journey and interactive activities to help visitors experience its in-house perfumery.

Executives from Haleon, Walgreens Advertising Group and Vestcom discuss breaking down silos between marketing and merchandising to deliver customer-first, data-driven shopper experiences.

Menasha Packaging's Regina Bailey stresses the strategic imperative of integrating AI-driven insights, digital engagement and physical in-store execution into a unified, 360-degree omnichannel ecosystem.

Ideal's Adam Zimmerman discusses how retail marketing is shifting from static, print-dependent models to a dynamic digital ecosystem.