Mass Merchant

The Pepsi Wild Cherry SPF lip gel rollout ties into a trend of drink-flavored lip products and comes as Target looks to expand its sun protection offerings.

Cost and flavor are shoppers' two most important factors when purchasing outdoor cooking ingredients, according to Breaktime Media.

Retailer plans massive 2026 expansion with 130 remodels and 30 new locations across major U.S. markets.

Building on the Retail + CPG Impact Series and grounded in findings from the U.S. Engagement Index Report, this session digs into what the top 23% of CPG and retail brands are doing differently.

The brand along with its agency partner share the details behind their award-winning, full-funnel campaign.

P2PI's retailer profiles are updated and added to regularly with promotional developments, e-commerce news, social media strategy, AI activity and more. Here is a sampling of recent profile updates — which are updated biweekly.

A Nivea campaign at Walmart shows the power of strong demand-side platforms, writes Infillion's Liz Weinsten.

Freeosk's Dilini Fernando explains how experiential platforms can create demand and value for shoppers.

Big-box retailer launches two creator programs designed to turn inspiration into purchase.

The pilot program is currently underway at 22 stores in Texas and Arkansas.