Mass Merchant

The brand's 2025 new-year program is its largest marketing investment with the retailer to date.

Direct-to-consumer brand Bubble Skincare arrived at Target in February with an exclusive Hydro Heroes set.

The mass merchant's omnichannel “Game Day” campaign spotlighted party supplies from numerous brands.

See how Mondelez International's digital shopping experience directed viewers to Walmart.com.

Target dedicated an endcap to direct-to-consumer towel brand Clean Skin Club after the brand’s September launch quickly sold out.

Target in February spotlighted Black-owned brands and partnered with creators on an exclusive line of products.

Both manufacturers ran bulk purchase incentives at Meijer tied to Super Bowl LIX on Feb. 9.

The CPG companies teamed up in September and October for an omnichannel campaign offering consumers inspiration and deals on their breakfast.

Here's how a Schwarzkopf traveling salon visited Walmart stores and other sites to build brand awareness and exceed multiple KPIs.