Mass Merchant

Building on the Retail + CPG Impact Series and grounded in findings from the U.S. Engagement Index Report, this session digs into what the top 23% of CPG and retail brands are doing differently.

The brand along with its agency partner share the details behind their award-winning, full-funnel campaign.

A Nivea campaign at Walmart shows the power of strong demand-side platforms, writes Infillion's Liz Weinsten.

Freeosk's Dilini Fernando explains how experiential platforms can create demand and value for shoppers.

Big-box retailer launches two creator programs designed to turn inspiration into purchase.

The pilot program is currently underway at 22 stores in Texas and Arkansas.

Brands on the Dollar General Media Network will be able to plan, execute and measure full campaigns through a partnership with Kevel and The Trade Desk.

Executives from both companies detailed how the beverage giant worked with Walmart Connect to pivot from a digital "drop" to a national media strategy.

The retailer's connected TV solution rolls out a curated marketplace, expanded partnerships with tech companies.