Albertsons Media Collective taps in to purchase data from more than 100 million shoppers across the country, including more than 30 million members of the company’s loyalty program.
The Canadian retailer activated its sponsorship of Team Canada at the 2024 Paris Olympic and Paralympic Games with its third “Feed the Dream” campaign.
Despite economic concerns, U.S. consumers are expected to spend even more on Halloween this year compared to 2023, the largest Halloween shopping season on record, according to Advantage Solutions.
The collective will launch a loyalty program and promotions platform through a five-year agreement with Lobyco to bolster localized and personalized promotions at scale.
The majority of consumers are open to sharing their email address with a brand in exchange for an incentive, while only 21% will share demographic information, according to research from Decile.