Loyalty Marketing

The Kitchener, Ontario, station is the first of 200 planned conversions.

The majority of consumers are open to sharing their email address with a brand in exchange for an incentive, while only 21% will share demographic information, according to research from Decile.

Lowe's Media Network features a new logo and expanded advertising touchpoints for brands, including in stores and in the retailer's mobile app.

Our proprietary research examines what is currently driving shopper loyalty and how brands and retailers can adapt to attract and retain consumers as loyal, long-term clients.

Canadian grocer's Fresh Promise policy replaces (and offers a refund for) unsatisfactory fresh produce.

Shopper Link digital media network will power offsite and onsite media for nearly 300 supermarkets throughout New York, Massachusetts, Vermont, Connecticut, Pennsylvania and New Hampshire.

Violators used a QR code to link to the entry page and touted the sponsors: Coca-Cola Co., Clorox Co., Unilever, Mars Wrigley, Hershey Co. and Potatoes USA.

P2PI's latest proprietary research examines what is currently driving shopper loyalty and how brands and retailers can adapt to attract and retain consumers as loyal, long-term shoppers.

Recent retail news includes the arrival of back-to-school savings and the emergence of Prime Day competitors.

The Loblaw banner's new pricing strategy includes lower prices on individual items.