Loyalty Marketing

The Canadian retailer activated its sponsorship of Team Canada at the 2024 Paris Olympic and Paralympic Games with its third “Feed the Dream” campaign.

Despite economic concerns, U.S. consumers are expected to spend even more on Halloween this year compared to 2023, the largest Halloween shopping season on record, according to Advantage Solutions.

Recipes using Doritos, Oreos and more give shoppers chance to earn bonus loyalty points at Canadian convenience and fuel retailer.

The collective will launch a loyalty program and promotions platform through a five-year agreement with Lobyco to bolster localized and personalized promotions at scale.

P2PI curates need-to-know retail media intel, terms and definitions.

The convenience store giant will purchase Giant Eagle’s GetGo Cafe + Market banner, while eyeing an even bigger deal with 7-Eleven’s parent company.

The Kitchener, Ontario, station is the first of 200 planned conversions.

The majority of consumers are open to sharing their email address with a brand in exchange for an incentive, while only 21% will share demographic information, according to research from Decile.

Lowe's Media Network features a new logo and expanded advertising touchpoints for brands, including in stores and in the retailer's mobile app.

Our proprietary research examines what is currently driving shopper loyalty and how brands and retailers can adapt to attract and retain consumers as loyal, long-term clients.