Wakefern Media Exchange, powered by Inmar Intelligence, combines planning, activation and measurement controls for in-store marketing as well as onsite and offsite media buying in a single platform.
Smart carts, product demos, flexible shopping experiences and holistic health are among the trends being shaped by rapidly evolving customer expectations, according to research from 84.51°.
The retailer’s plans include new and expanded private labels, investments in stores and a revamping of the Target Circle loyalty program come April to offer three membership tiers.
Dierbergs rolled out new features to its mobile app, including enhanced landing pages and an in-store product locator, to increase personalization and improve the omnichannel experience.
C-stores present a largely untapped opportunity in the realm of RMNs. Understanding their nuances is key for brands to crafting effective audience strategies, planning and activation.