Count On It: Numbers in P-O-P Displays Result in More Sales Want to increase and potentially double the amount of an item a grocery shopper buys? Use numbers in P-O-P, suggests a series of studies that originated at the University of Illinois. Kraft to Display Perishables with 'Disposable' Refrigerators Display Promotes McDonald's All-Star Balloting Program Tub Toys Make a Splash at KFC Frito-Lay Launches Planet Lunch Program National Campaign Supports M&M/Mars "Why Wait" Promotion Expansion Advertising Many high-share, low-growth brands are now using advertising to suggest new ways to use the brand or new situations in which it can be consumed. Dat'l Do-it Offers Sample Pack of Pepper Products Panasonic Industrial To Revamp Battery Displays with Promotional Incentives Jack & Jill Ice Cream Updates Signage Program First Previous 510 511 512 513 514 Next Last