Keebler: A Hollow Tree With Strong Roots History and Successful Distribution Keep Keebler Firmly Planted in P-O-P and Merchandising. Personal Approach Pays Off For Kraft, Hy-Vee Chains Take the Lead In Driving P-O-P Decisions As retail markets consolidate, marketers strive to develop partnerships with key accounts -- but is there room for a senior partner in the mix? Displays Highlight Hemp Jewelry No, You Can't Smoke 'Em Explosive Growth in Branded Retail Propels 'Lifestyle-Branded' Merchandising Europe's V6 Dental Gum Hits U.S. Nabisco Aisle Architecture Program to Increase Traffic Nabisco's Cookie and Cracker Section Gets a Facelift Taco Bell Unveils Two-Phase Promo Count On It: Numbers in P-O-P Displays Result in More Sales Want to increase and potentially double the amount of an item a grocery shopper buys? Use numbers in P-O-P, suggests a series of studies that originated at the University of Illinois. Kraft to Display Perishables with 'Disposable' Refrigerators First Previous 509 510 511 512 513 Next Last