Chains Take the Lead In Driving P-O-P Decisions As retail markets consolidate, marketers strive to develop partnerships with key accounts -- but is there room for a senior partner in the mix? Personal Approach Pays Off For Kraft, Hy-Vee Europe's V6 Dental Gum Hits U.S. Nabisco Aisle Architecture Program to Increase Traffic Nabisco's Cookie and Cracker Section Gets a Facelift Displays Highlight Hemp Jewelry No, You Can't Smoke 'Em Explosive Growth in Branded Retail Propels 'Lifestyle-Branded' Merchandising Taco Bell Unveils Two-Phase Promo Temporary P-O-P Drives Co-Branded Earthgrains Promo Count On It: Numbers in P-O-P Displays Result in More Sales Want to increase and potentially double the amount of an item a grocery shopper buys? Use numbers in P-O-P, suggests a series of studies that originated at the University of Illinois. Kraft to Display Perishables with 'Disposable' Refrigerators First Previous 509 510 511 512 513 Next Last
