eCommerce

Fresh off speaking at P2PI's Future Forward event this week, Andrew Lipsman, independent analyst and consultant, Media, Ads + Commerce, shared his experience and thoughts on the undervalued “digital endcaps" and why it's time for an incrementality revolution.

P2PI members have exclusive access to review the full findings from proprietary research examining how consumers have adapted their shopping habits during the last year, both in stores and online.

Recent retail news includes Sobeys showing team spirit and Aldi remaining fixed on growth.

Premium direct-to-consumer brand RTIC Outdoors made its brick-and-mortar debut this spring by stocking some 55 drinkware and cooler SKUs at more than 3,800 Walmart stores.

The rebrand reflects the agency's transformation into an enterprise-wide solutions partner for the global commerce marketing industry.

Consumers purchased whiskey more than any other spirit online in 2023, according to a report from e-commerce platform Speakeasy Co.