eCommerce

A U.S. pilot program collapses the funnel between inspiration, product selection and checkout.

Following Walmart, Target and Kroger, the grocer is leveraging AI to streamline trips and enhance digital engagement.

The program integrates brand partners directly into Amazon’s seasonal campaigns, including 3D OOH, live, experiential and retail media.

Kroger, 7-Eleven, Southeastern Grocers, Amazon and others shared retail media-related advancements and news during the month.

Three campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.

Industry analyst Kiri Masters breaks down the AI-led evolution of e-commerce and what CPGs can do to stay ahead.

Mark your calendar for Path to Purchase Institute events in 2026. Members receive discounts on registration.

Partnership allows Canadians to shop select Loblaw banner stores via the platform.

The move strengthens fulfillment capabilities, personalization and retail media opportunities for brand partners.

Kroger, Costco, Lidl, Target and others shared retail media-related advancements and news during the month.