eCommerce

Mark your calendar for Path to Purchase Institute events in 2025.

Partnership with Rokt lets Best Buy Ads Canada offer targeted offers from non-endemic brands.

Discover how Gen Z’s unique approach to coupons and promotions is reshaping the future of grocery retail.

P2PI chats with Rokt's Marc Allsop on location at Retail Media Summit UK in London.

P2PI reached out to a variety of industry professionals, experts and marketers to share what they’re flagging as the next big things in retail.

The second annual event on Feb. 19 will feature new content and fresh perspectives on evolving touchpoints, best-in-class activations, AI, measurement and much more.

We examine the growing impact of Latino consumers in the channel as well as marketers’ needs to deepen their connections with these shoppers.