Digital Marketing

The U.K. consumer co-operative also plans to refurbish up to 80 locations this year.

As retail media spend surges, the blockbuster deal is an attempt to position the two longtime rival companies to better compete and help solve the fragmentation challenge brands are facing.

The second annual event on Feb. 19 will feature new content and fresh perspectives on evolving touchpoints, best-in-class activations, AI, measurement and much more.

The offering from Perion Network helps publishers' advertisers deliver AI-driven, omnichannel retail media campaigns.

On Nov. 13 at P2PI LIVE & Expo, we honored the 35 winners of our ninth annual awards program and revealed this year's Executive of the Year. Check out a gallery from the event!

Here's a snapshot of an industry leader from the P2PI member community.

P2PI talked with Ross Cully about the deal, which expands the agency’s commerce marketing capabilities and increases its managed media spend by 20%.

Acorn's Ali Smith shares ways to leverage remarkable creative to its full potential.

UB Media will allow brands and service providers, such as Hulu, PayPal and DoorDash, to advertise relevant offers and messages at the post-purchase moment.

A new partnership with Koddi provides Grubhub merchants access to tools like bid automation, targeted ad campaigns and granular performance reporting.