Digital Marketing

The new report looks at how dynamic creative optimization (DCO) is poised to change as agencies increasingly rely on first-party data.

Navigo Marketing has expanded its online retail management services beyond Amazon to include category leaders Ulta and Sephora.

Ranjana Choudhry joins the company’s MarTech leadership team from her previous role as vice president of advertising and social media at Wakefern.

Clinch shares tactics for collaborating on dynamic creative optimization for efficiency and campaign success.

Ibotta will be Instacart's preferred third-party coupon provider across product categories on its mobile app and website.

The grocer is an early adopter of Grocery TV’s new retail media solutions, which serve health-related information and brand advertising to shoppers near the pharmacy counter.

P2PI is proud to announce the 35 winners of its ninth annual program recognizing female brand marketers, retailers, agency executives and solution providers for their achievements.

Created in partnership with Publicis Groupe’s Epsilon, the U.K. retailer’s platform allows brands to create and manage campaigns, including via banner and sponsored product ads.

In partnership with Mexico City-based PRODOOH, Vistar continues its efforts to expand programmatic DOOH advertising in Latin America.

Clinch produces guide on how to establish a unified, systemic approach to strategy, activation and data to maximize campaign efficiency.