Belk Media Network, developed in partnership with Criteo, utilizes sponsored products and onsite display ads, and it will expand to additional formats in 2025.
The grocer is an early adopter of Grocery TV’s new retail media solutions, which serve health-related information and brand advertising to shoppers near the pharmacy counter.
Created in partnership with Publicis Groupe’s Epsilon, the U.K. retailer’s platform allows brands to create and manage campaigns, including via banner and sponsored product ads.